Location, Interactive Content, and Relevant Information Make the Difference
Changes in signage positioning, location and content strengthen impact and value for hotel guests.
November 16, 2016 –
Hotel guests are familiar with digital signage. It can be found nearly everywhere. If you are an operator, you probably have at least one display in your lobby. Digital signage is a good way to provide property and regional information to guests; it can even be a profit center. But, do you wonder if it is doing its job? Here are three tips on how to improve your digital signage and add value to your property’s guest experience.
1. Placement is important – do guests see your message?
If you want your digital signage to be effective, whether it provides property information and promotions, regional events and maps, or wayfinding, put it in a high traffic area. Placing it near the front desk where guests will see it when they check-in is ideal. Likewise, near elevators where there is a captive audience or near a concierge station or information desk. Take a day to watch the lobby guest traffic flow. This will tell you the best place to display your content.
